Today at Windfall Executives

New marketing strategies for small business

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective.twitter.png

Unfortunately, many busy small business owners get so caught up in tactical daily marketing execution like building a website, sending email, tweeting, advertising, optimizing a landing page, blogging and so on, that they are not taking the time to work on the decisions that’ll improve the performance of their tactics.

Strategy is simply the decisions you need to make so your tactics work better.  Your marketing strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. Your marketing strategy guides your company culture, your products and services mix and your pricing.

There are many things to consider when crafting a successful strategy, but there are four key decisions that help hundreds of small business owners grow their sales and create sanity in their businesses.

  • Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. Knowing the market you’re in and the potential your business has for growth is the most valuable knowledge you can have.
  • Find Your Target Market: Definite what audience you’re looking to attract and focus all your efforts of researching the likes and dislikes of them to cater how to attract them.
  • Work Backwards: Once you have a defined goal plan out the steps to achieve them whether it be monthly or week to week. Plan for benchmarks to hit that way you know how close or far you are from your goal along the way.
  • Expense Budget: This ought to include enough detail to track expenses month by month and follow-up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics, programs, management responsibilities, promotion, and other elements. The expense budget is a bare minimum.

If what I’m describing makes sense, if you understand that strategy saves you money, and you need help sorting out the situation for your particular business, please consider Windfall Executives.

Today at Windfall Executives

Social Media Marketing for business


Social media marketing is an influential way for all businesses to reach prospects and customers. Today many customers are already being stimulated by brands at least 4 to 6 times a day. Great marketing on social media can bring significant success to your business, creating devoted brand advocates and increase in sales.  If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!

How Social Media Marketing Can Help Your Business

Social media marketing can assistance with a number of objectives, such as:

  • Raising brand awareness
  • Increasing website traffic
  • Lead Generation
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it is to grow as a business.

Know Your Platforms

Facebook – As of June 30 2017, Facebook reports there are 2.01 billion monthly active users. That’s a huge network of people! It’s expected your target audience is hanging out there for business or personal reasons. You may think your audience doesn’t use Facebook, but chances are they do!


Twitter – As of August 12 2017 328 million active users. Twitter is a powerful platform for sharing real-time news, content, images, and videos. Your content combined with strong images can help your business  stand out in the fast moving stream.

LinkedIn – The network designed for professional and business to business networking. Publishing articles on LinkedIn Pulse will let you stand out on this network of 414 million registered users worldwide.

Pinterest– Artists, designers, hotels and restaurants, authors, architects, filmmakers, travel and fashion businesses can attract customers by using Pinterest. Most of their business is visual base so allowing prospects to visually experience before having the experience is a great marketing tool.

Instagram – Is a must-use network if your business is mostly service based. Not only does it give a visual blue print of what to expect to customers but also gives you free marketing for those tagging your business.

YouTube – YouTube is the grandfather of social video networks. Over the years more video tools have launched that can help businesses get exposure and increase engagement with their audience. Using live stream video is a great way to increase connections with prospects.


The most important thing to understand about your social media marketing plan is that it should be constantly changing. As new networks emerge, you may want to add them to your plan. As you attain goals, you will need to set new targets. Unexpected challenges will always arise as with every other aspects of business. As you scale your business, you need to add new roles and grow your social presence.  Once you know your goals Windfall Executives can help you to achieve it.