Social Media Marketing for business


Social media marketing is an influential way for all businesses to reach prospects and customers. Today many customers are already being stimulated by brands at least 4 to 6 times a day. Great marketing on social media can bring significant success to your business, creating devoted brand advocates and increase in sales.  If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!


How Social Media Marketing Can Help Your Business

Social media marketing can assistance with a number of objectives, such as:

  • Raising brand awareness
  • Increasing website traffic
  • Lead Generation
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it is to grow as a business.

Know Your Platforms

Facebook – As of June 30 2017, Facebook reports there are 2.01 billion monthly active users. That’s a huge network of people! It’s expected your target audience is hanging out there for business or personal reasons. You may think your audience doesn’t use Facebook, but chances are they do!


Twitter – As of August 12 2017 328 million active users. Twitter is a powerful platform for sharing real-time news, content, images, and videos. Your content combined with strong images can help your business  stand out in the fast moving stream.

LinkedIn – The network designed for professional and business to business networking. Publishing articles on LinkedIn Pulse will let you stand out on this network of 414 million registered users worldwide.

Pinterest– Artists, designers, hotels and restaurants, authors, architects, filmmakers, travel and fashion businesses can attract customers by using Pinterest. Most of their business is visual base so allowing prospects to visually experience before having the experience is a great marketing tool.

Instagram – Is a must-use network if your business is mostly service based. Not only does it give a visual blue print of what to expect to customers but also gives you free marketing for those tagging your business.

YouTube – YouTube is the grandfather of social video networks. Over the years more video tools have launched that can help businesses get exposure and increase engagement with their audience. Using live stream video is a great way to increase connections with prospects.


The most important thing to understand about your social media marketing plan is that it should be constantly changing. As new networks emerge, you may want to add them to your plan. As you attain goals, you will need to set new targets. Unexpected challenges will always arise as with every other aspects of business. As you scale your business, you need to add new roles and grow your social presence.  Once you know your goals Windfall Executives can help you to achieve it.